Louis Vuitton reimagined its iconic Frick Collection during a groundbreaking runway event, transforming the museum’s historic halls into a modern spectacle. This year’s showcase features designers like Zendaya, Anne Hathaway, and Emma Stone, who were welcomed into the restored interiors, which reopened last year after a major renovation by Selldorf Architects and Beyer Blinder Belle. Guests saw custom-designed seating, sculptural drapery, and reconfigured spaces, including a parade of models weaving through curated environments. The event’s finale in the Frick’s galleries marks the opening of the collection post-renovation, where Marie-Anne Derville designed bespoke seating inspired by the museum’s architectural legacy. In the Garden Court, marble-like wooden benches and a white floral installation added a unique aesthetic, while music by Peaches and composer Daniel Pemberton enriched the atmosphere. Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, emphasized the collection’s historical significance, stating it represents a bridge between art, history, and beauty. The partnership with the Frick, announced in a three-year collaboration, includes supporting the monthly “First Fridays” program and funding curatorial research on artistic exchange between Europe and China. Brea Cubit, a culture journalist, notes that this event underscores the evolving role of luxury brands in preserving global heritage.
